Job offer Mind Partners UK x Arkance :
Product & Services Marketing Director EMEA

Mind Partners UK is now partnering with ARKANCE to appoint their Product & Services Marketing Director EMEA based in the UK.

𝗖𝗢𝗡𝗧𝗘𝗫𝗧 𝗢𝗙 𝗧𝗛𝗘 𝗥𝗘𝗖𝗥𝗨𝗜𝗧𝗠𝗘𝗡𝗧

ARKANCE is a global company specialising in providing technology solutions and services for the architecture, engineering, construction (AEC), and manufacturing industries. They focus on enhancing efficiency, quality, and profitability through advanced automation and purpose-built software solutions.

ARKANCE aims to empower businesses to design, build, and solve the challenges of tomorrow.

ARKANCE is a fully owned subsidiary of the French B2B Services Group Monnoyeur. Founded in 1906 the Monnoyeur group operates in the construction, industry, and agriculture sectors.
ARKANCE was established in 2018 with a vision to become a leading partner for digitalisation of the construction and manufacturing sectors.

ARKANCE is now seeking a dynamic Product & Services Marketing Director to lead and structure the new Product & Services Marketing team across the EMEA region.

𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 𝗔𝗡𝗗 𝗠𝗜𝗦𝗦𝗜𝗢𝗡𝗦

This role involves building a high-performing team from scratch and ensuring our products and services align with evolving market needs.

The Key Responsibilities are:

• Team Leadership: Build and manage a team of Product & Services Marketing Managers and a Community Manager. Define roles, workflows, and career paths within the team.
• Market Insights: Consolidate market trends and competitive intelligence across EMEA. Lead voice-of-customer initiatives and develop a deep understanding of key industries.
• Offering & Messaging: Define positioning, value propositions, and messaging. Contribute to structuring and packaging offers.
• Go-to-Market (GTM): Build and execute multichannel GTM plans in partnership with Services, Sales, and Marketing teams. Support sales enablement with tailored materials.
• Performance Tracking: Define and monitor key metrics, set up feedback loops, and communicate results internally to influence the roadmap.The Product & Services Marketing Director EMEA will build a high-performing team from scratch and ensure the products and services align with evolving market needs.

𝗘𝗗𝗨𝗖𝗔𝗧𝗜𝗢𝗡, 𝗧𝗥𝗔𝗜𝗡𝗜𝗡𝗚 𝗔𝗡𝗗 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘

• 🎒 Education: Bachelor’s degree or higher in Business, Marketing, or related field.
• 🥼 Professional Experience: 8+ years of experience in product launches, product marketing management, or go-to-market strategy.
• 🤹🏽Industry Knowledge: deep knowledge or strong interest in the AEC, Infrastructure, and Manufacturing industries.

𝗥𝗘𝗤𝗨𝗜𝗥𝗘𝗗 𝗦𝗞𝗜𝗟𝗟𝗦

• Strong analytical, strategic, and project management skills.
• Competent in competitive analysis, market research, and enablement skills. Excellent communication and storytelling abilities.
• Tools: Knowledge of marketing tools (HubSpot, Canva, WordPress), business management tools (NetSuite, Airtable), and collaborative tools (Miro).
• Languages: Fluent English (verbal and written) is a must. Other European languages are a plus.
• Soft Skills: Collaborative leadership, strong interpersonal skills, strategic thinking, customer-centric, and results-oriented.

𝗔𝗗𝗗𝗜𝗧𝗜𝗢𝗡𝗔𝗟 𝗜𝗡𝗙𝗢𝗥𝗠𝗔𝗧𝗜𝗢𝗡 𝗔𝗡𝗗 𝗕𝗘𝗡𝗘𝗙𝗜𝗧𝗦

• 💰Salary: excellent package and benefits
• 📧 Contact: we are looking forward to your application via the link below: https://lnkd.in/eQXKj84m

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